Bud Light Sales Spillage
Went woke, going broke.
Bud Light beer sales spillage continues. The Epoch Times reports:
While Super Bowl Sunday beer sales jumped overall, Bud Light saw sales drop by about half, according to an analytics firm.
Beer drinkers apparently still are boycotting the brand months after it became embroiled in a controversy involving a transgender social media influencer.
The controversy, as you probably know, involved Bud Light engaging said influencer to endorse the beer. Bud Light’s main consumers, normal people whom the parent company’s executives openly disdained, responded with a boycott.
Before going woke, Bud Light was the number one choice for Super Bowl beer consumption, the story notes: “In 2023, Bud Light was the top-selling brand during the Super Bowl, the report noted. But during 2024’s game day, the brand had a sales drop of 50 percent.” Corona beer took the trophy this year, with Michelob Ultra also selling strongly.
This is good news for those who dislike the woke revolution, which many gigantic multinational corporations have joined enthusiastically in the past few years. The only way to get these powerful companies to listen to their customers is to make them suffer consequences—and those efforts must be sustained over time lest the companies simply factor in a short-term sales loss and consider it a reasonable price to pay.
With Bud Light giving more than $100 million to the anti-wokism UFC mixed martial arts series and paying former NFL players Peyton Manning and Emmit Smith to pretend to throw cans of Bud Light to bar patrons, we’re happy to let those people bathe in Anheuser-Busch’s money.
The only way to get these powerful companies to listen to their customers is to make them suffer consequences—and those efforts must be sustained over time lest the companies simply factor in a short-term sales loss and consider it a reasonable price to pay.
It will be doubly enjoyable to watch Bud Light fund the conservative-friendly UFC while enduring ever-greater losses in beer sales. Those who oppose corporate support of wokism must keep up the heat on these companies.